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ABOUT

I design to translate subject matter into relatable messages and stories using different techniques and platforms. Ranging from brand development, editorial, and promotional material, I am experienced in reaching both small targeted audiences and large scale event invitees with visual assets. Primarily, I work with the Adobe Suite, Blender, Figma, digital photography and traditional illustration. With my design philosophy being 'everything is everything,' I believe every piece of a graphic is an opportunity to say something and I take advantage of that with everything I create. 

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Services

Branding

Crafting a brand identity is crucial for making a lasting impression. I specialize in creating unique and impactful branding strategies that resonate with the target audience, setting clients apart in their respective industries.

Resume

Brand Designer

Virginia Tech Advancement, Blacksburg VA​

  • Crafting digital and print experiences for external and internal
    audiences using the Adobe Suite; InDesign, Photoshop, Illustrator, and After Effects

  • Supporting marketing efforts through new and original sub-brand identities for staple annual giving campaigns

  • Delivering sleek and functional visuals to a wide spectrum of audiences, from prospective and current students to alumni and industry partners

  • Redesigned university magazine with fresh aesthetic choices and logical, intentional templates 

  • Working closely with those in marketing, licensing, editorial, photo, and video, communications, and philanthropy, among others

  • Expanding brand management tactics to Canva and launching
    university wide Canva Brand Kits

Creative Marketing Specialist

Addimmune-American Gene, Rockville MD​

  • Developed and managed the production of graphic, video and social content for website, blog, social media, newsletters, press materials, editorial calendars, presentations

  • Developed logo and brand style guide for spin off company (Addimmune)

  • Designed website through mock-ups and wire-frames​

  • Created variety of motion graphics, 2D vector and 3D mediums

  • Designed investor decks and booklets

  • Managed promotion of podcast series and art direction

  • Managed projects, interns, and brand research through project management systems

Design Summit, 2023

Gallery Assistant + Art Instructor

Artful Lawyer Gallery, Blacksburg VA​

  • Created graphic designs for online and printed media

  • Led paint nights for public and private events

  • Communicated with patrons about event plans and maintaining positive environment for visitors 

  • Processed orders of artwork, collecting and preparing artwork

  • Provided information about current and upcoming exhibits 

Awards & Accolades

2025

Exhibits

2026

  • "Change" Art on 1st, Roanoke, Virginia; Illustration on wood burning â€‹

2025

  • "Brand Camp" Virginia Tech, Blacksburg, Virginia; Virginia Tech Brand education presentation, Canva University Brand Kit launch, Giving Day 2026 launch

2022

  • "From my perspective; Natalie Ferguson Artist Talk" Artful Lawyer, Blacksburg, Virginia; Painting, lasercutting, and woodburning  

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